Zeno Labs Live

Southwest Airlines selects Serko as launch partner for NDC Content

14 August 2019


The first online booking tool to provide Southwest content via NDC.

Serko today announced an agreement with Southwest Airlines Co. (NYSE: LUV) to provide NDC content in Zeno, Serko’s next generation technology for travel and expense management. Zeno will be the first online booking tool to provide Southwest content via the ATPCO New Distribution Capability (NDC) Exchange.

Under the agreement with Southwest, Zeno clients will be able to shop, book, ticket and change Southwest Airlines flights. Importantly, the connection also allows the purchase of EarlyBird Check-In during initial booking as well as post ticketing.

“We’re excited to partner with Serko to bring the full Southwest experience into the corporate online booking tool market” said Rob Brown, Senior Director Sales Strategy & B2B Channels at Southwest Airlines. “Southwest is a true innovator in the airline space and this partnership is one that we expect will help bring our business-friendly innovations into the business travel world.”

“Zeno is built around the philosophy of ‘no more compromise,’ ensuring the traveler, travel manager, supplier and travel management companies all benefit from new advancements like NDC” said Serko CEO Darrin Grafton. “This agreement with Southwest allows both companies to showcase the future of airline retailing, bringing the rich consumer experience of the Southwest brand and access to the full range of the Southwest offering within the corporate travel policy framework.”

With the aim of making “corporate travel feel less like hard work,” Zeno’s strategic partnership with Southwest will allow both companies to deliver innovation for corporate customers and agency partners.

“As airlines continue to evolve their technology capabilities there is great potential to build a richer, more personalized experience for our mutual customers,” stated Grafton.

Serko’s investment in building the technological infrastructure to support NDC content allows the company to bring additional carriers’ content to market quickly and efficiently, as it becomes available.

Southwest content is expected to be available to Zeno users from October 1, 2019.

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