Serko’s Mission Zero Wins “B2B Travel Innovation of the Year”
Serko Ltd. (NZX:SKO) today announced its Mission Zero sustainability module has been recognized with the “B2B Travel Innovation of the Year” award in the third annual TravelTech Breakthrough Awards program conducted by TravelTech Breakthrough, a leading independent market intelligence organization that evaluates and recognizes standout travel technology companies, products and services around the globe., a leading independent market intelligence organization that evaluates and recognizes standout travel technology companies, products and services around the globe.
Serko developed Mission Zero as part of its Zeno business travel platform to offer comprehensive tools to identify and choose sustainable travel options with integrated offset (an additional add on) and easy reporting. The solution is powered by BlueHalo Climate Action Technology from Tasman Environmental Markets (TEM), Asia-Pacific’s largest provider of corporate carbon and biodiversity credits.
Mission Zero now includes BlueHalo carbon emission information for flights, hotels, and car rentals. Travelers can compare flight options, see CO2 emissions for hotels, and filter car rentals to show electric and hybrid vehicles, allowing companies to prioritize lower emission options in their itineraries.
With the Mission Zero integrated offset program, companies that have a carbon offset portfolio with TEM can see the carbon emissions for their selected travel and the estimated offset value that will go to their project portfolio in Zeno. The emissions data is automatically provided to TEM for offset, with the final offset value calculated after the trip has taken place, ensuring accurate adjustments for trip changes or cancellations. Companies work with TEM to identify and select specific projects relevant to the business from a range of global and local project portfolios.
The seamless integration of BlueHalo with Zeno simplifies emissions tracking, allowing administrators to access accurate reports on carbon calculations and offsetting volumes as well as formal retirement certificates as proof of commitment to addressing travel-related emissions.
“We believe that for a sustainable business travel program to be fully realized, travelers and travel managers alike need access to the right information so they can understand and take control of how their travel choices impact overall carbon emissions,” said Darrin Grafton, Serko’s CEO. “With Mission Zero, travelers can make better choices and facilitate their path to a carbon-neutral travel program. It’s an honor to accept this award from TravelTech Breakthrough. We’ll continue to enhance the Mission Zero solution as we strive to contribute significantly to sustainable corporate travel.”
The mission of the annual TravelTech Breakthrough Awards program is to research and recognize the global innovators who are transforming the travel technology landscape. The TravelTech Breakthrough Awards program aims to conduct the industry’s most comprehensive analysis of breakthrough technologies driving innovation and shaping the future of travel. This year’s program received thousands of nominations from more than 14 countries worldwide, reflecting the global momentum and impact of travel technology advancements.
“Mission Zero is revolutionizing business travel by helping individuals make more informed travel decisions and to pave the way to net zero carbon emissions. Travel managers at companies have been trying to offset the carbon footprint of business travel for a while now. With travel contributing about eight percent of worldwide CO2 emissions, cleaner itineraries are a priority, but figuring out that footprint with manual calculations and spreadsheets can be a pain,” Bryan Vaughn, Managing Director of TravelTech Breakthrough Awards. “With its enhanced capabilities and integrated carbon offset solutions, Serko’s Mission Zero capability in Zeno makes sustainable travel choices and carbon offsetting easier and more comprehensive than ever. Serko’s innovative solution is deserving of the ‘B2B Travel Innovation Award’ for 2025!”
