Serko brings intelligent demand forecasting to business travel

2 August 2019
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Demand forecast display shows travellers what events are impacting the cost of planned travel.

Serko today announced a partnership with demand intelligence company PredictHQ to bring real-time event data into the corporate travel booking process. This partnership will see Zeno, Serko’s next generation travel and expense platform, provide actionable insight to inform travellers about destination events that may impact the cost of travel.

A persistent frustration for corporate travellers is understanding what events drive price increases for air and hotel at their destination. The travel demand forecast display in Zeno, powered by PredictHQ, gives business travellers alerts that display what events are occurring at the booking destination and an impact score based on scale and logistical footprint.

PredictHQ’s proprietary ranking tech calculates and ranks events by their estimated impact, so travellers can adapt their travel plans and budgets well in advance. Updated every minute, PredictHQ is the most complete and dynamic real-world event data source in the world.

“Zeno was designed to bring together a community of travel related suppliers to create a better booking experience and to give travel managers the insights to optimise their travel program”, said Darrin Grafton, Serko CEO. “It is exciting to see innovators like PredictHQ build on the power of the Zeno platform and add incredible value to the corporate travel experience.”

Campbell Brown, CEO of PredictHQ added "We’re creating something truly unique - the ability for business travellers to see and adapt to catalysts of demand occurring all over the world, and it is gratifying to see two of New Zealand’s leading technology companies join to create a truly valuable solution for corporate travel.”

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