AI in Action: Serko’s Strategy for Smarter Travel Programs

Artificial intelligence is already embedding itself in corporate travel, transforming how programs are managed and experienced. Over 90% of travel managers already rely on it in some capacity.

The opportunity and the challenge

AI brings significant value to travel programs: cost savings, time efficiencies, improved traveler satisfaction, and stronger compliance. But adoption is not without its challenges. Travel managers face the complexity of integrating AI into existing systems, scaling its use across the business, and cutting through the hype to focus on real-world, practical solutions.

This is where structured learning and professional development play a critical role. Travel managers need practical skills, frameworks, and confidence to use AI effectively, and to demonstrate clear ROI to their organizations.

Serko’s approach to AI

At Serko, we are not treating AI as just another tool. It is embedded into the way we think and operate as an organization. This AI-first culture drives innovation across everything we do, helping us and our customers achieve smarter outcomes.

Here is how AI is powering change in travel programs:

• AI-first innovation: Beyond tools, AI is woven into workflows and processes to foster smarter solutions.
• Decision intelligence: AI helps travel managers make better trade-offs between cost, sustainability, duty of care, and traveler productivity.
• Frictionless travel: AI reduces friction for travelers by creating seamless, personalized, and policy-compliant journeys.

Building capability with the AI for Travel Managers certified course

To bridge the gap between opportunity and adoption, Serko has developed the AI for Travel Managers Certified Course.

This course provides:

• Practical, immediately applicable skills to implement AI solutions with confidence
• Tools and frameworks to optimize travel programs in measurable ways
• Certification and recognition to demonstrate leadership in an evolving corporate travel landscape

Participants who complete the course are equipped to design smarter, more efficient programs that empower them as professionals, deliver tangible ROI, and improve the traveler experience.

The response so far has been overwhelmingly positive, with travel managers sharing how the course has given them clarity, confidence, and a competitive edge.

This course gave me a fresh perspective on how AI can support and enhance travel program strategy. Serko made AI feel accessible, actionable, and directly relevant to the challenges I face every day. I walked away with tools I could apply immediately.

- Martha Ferguson, Lazard

This training is really cool! The data and information is very succinct and digestible. This is a great resource!

- Michelle Amos, Qualtrics

The Outcome

The promise of AI in corporate travel is not just about technology. It is about creating programs that are smarter, more efficient, and more human. With the right skills and support, travel managers can lead the way in shaping this future.

Join the growing community of travel managers using AI to transform their programs. Sign up for the AI for Travel Managers Certified Course