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The Serko story

Founders Darrin Grafton and Bob Shaw started the Serko journey with Interactive Technologies Limited in 1994, and we've gone from strength to strength ever since.

Bob Shaw and Darrin Grafton establish ITL to help travel agents solve thorny mid-office and back office system challenges.
As the internet changed leisure travel booking, ITL changed direction too. Serko Online is launched to bring online booking to business travel.
Serko is founded and launched after the sale of ITL. The same year, CEO Darrin Grafton wins the PwC Entrepreneur of the Year Award.
Serko’s first in a series of patents, is for the use of early stage technology to solve business travel and expense challenges.
To capitalise on China’s talent pool of developers and software engineers, Serko opens its first development office in Xi’an.
Serko is floated on the New Zealand Stock Exchange to give retail and institutional investors the opportunity to participate in the company’s growth prospects. (Ticker: SKO)
Travel accounts for nearly 70% of expense spending, so the ability to offer a tightly integrated travel and expense management solution becomes a key differentiator.
Serko acquires the assets of Arnold Travel Technology, a competing online booking tool, from Expedia® to extend dominance over the Australian market.
Serko launches a portal to make it cost-effective and simple for small- and mid-size organisations to self register for a corporate booking tool.
Serko launches a mobile app for iPhone and Android, putting the power of a travel concierge into the hand of every corporate traveller.
The most significant product development in Serko’s history leads to Zeno, bringing personalised itineraries and intelligent travel management to an industry ripe for disruption.
Serko makes key industry hires in North America, building a team and establishing operations and partnerships in the region.
An increasing demand from international investors sees Serko undertake a compliance listing on the Australian Stock Exchange (ASX Ticker: SKO).
Serko acquires InterplX, an expense management company, and establishes North American headquarters near key Midwest partners to strengthen its presence.
Serko and Booking Holdings sign a partnership agreement to launch a new version of Booking.com for Business powered by Zeno.
Zeno-powered Booking.com for Business goes live in nearly 150 countries, with flight content added to Booking.com's extensive accommodation inventory.
Despite the global business travel slowdown, Serko has NZ$90 million in cash reserves, zero debt and invests in product innovation to capitalise on the travel recovery.
Booking.com for Business powered by Zeno now features access to exclusive corporate rates, loyalty rewards and 24/7 travel agent servicing. More than 600,000 companies have now signed up.
This patent marks a milestone in supporting our vision to connect different components of a trip from disparate sources into a single, unified itinerary.
The acquisition and long-term partnership with Sabre rapidly increases Serko’s North American presence to become the #2 online booking tool in the region.

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2 million+

users have access to Serko’s technology

US$4.5 billion+

of travel spend is booked on the Zeno platform every year

500,000+

registered customers across the globe

What drives us

Our guiding principles

These principles guide our behaviors, decisions and actions. They define how we operate together as a team, as well as how we interact with our customers and partners.

We show up as our true selves. We embrace the diversity of people, thought and culture. We work intentionally to create a positive impact.

We show up as our true selves. We embrace the diversity of people, thought and culture. We work intentionally to create a positive impact.

We show up as our true selves. We embrace the diversity of people, thought and culture. We work intentionally to create a positive impact.

We show up as our true selves. We embrace the diversity of people, thought and culture. We work intentionally to create a positive impact.

Life at Serko

Check out our latest job openings and discover what it’s like to be part of the award-winning team that’s building innovative technology for the world’s business travelers.

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Explore Career

Investor center

View Serko’s financial results, reports, market announcements and more. Serko is listed on the New Zealand and Australian stock exchanges (ticker: SKO).


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Explore investor center

What drives us

Our guiding principles

These principles guide our behaviors, decisions and actions. They define how we operate together as a team, as well as how we interact with our customers and partners.

We show up as our true selves. We embrace the diversity of people, thought and culture. We work intentionally to create a positive impact.

We show up as our true selves. We embrace the diversity of people, thought and culture. We work intentionally to create a positive impact.

We show up as our true selves. We embrace the diversity of people, thought and culture. We work intentionally to create a positive impact.

We show up as our true selves. We embrace the diversity of people, thought and culture. We work intentionally to create a positive impact.

Company information

Explore how Serko technology creates frictionless travel experiences for businesses of all sizes.

What we do
What we do

Find out what drives us, meet the team and read our story.

Our purpose and guiding principles
Our purpose and guiding principles
Our purpose and guiding principles
Our purpose and guiding principles
About us
About us

Our strategy

Our strategy gives our stakeholders — employees, customers, end users, partners, suppliers, shareholders and others — a clear sense of what drives us, where we are heading and how we will create long-term value.

Our purpose

We bring people together

Our vision 
+ mission

To create a connected, frictionless travel experience by building the world’s leading business travel marketplace.

Our guiding principles

We show up as our true selves. We embrace the diversity of people, thought and culture. We work intentionally to create a positive impact.

We show up as our true selves. We embrace the diversity of people, thought and culture. We work intentionally to create a positive impact.

We show up as our true selves. We embrace the diversity of people, thought and culture. We work intentionally to create a positive impact.

We show up as our true selves. We embrace the diversity of people, thought and culture. We work intentionally to create a positive impact.

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Our focus on equity

We show up as our true selves. We embrace the diversity of people, thought and culture. We work intentionally to create a positive impact.

Gender pay equity

We are committed to pay equity — ensuring we pay our people fairly, and recognising the importance of understanding and publishing our gender pay gap. As at February 2023, we have a less than 1% pay equity gap.

Equal employment opportunity

Serko is committed to ensuring equal employment opportunities. We continuously educate and promote fair practices, without any discrimination, for all our employees.

Affinity groups

Our employee-led affinity groups bring purpose to a particular area of focus — encouraging conversations, education, advocacy and purpose. Our Māori and Wāhine groups have led the way, and we are on a journey toward increased representation.

Global representation

More than 20 ethnicities are proudly represented across the Serko workforce.

Our focus on equity

Affinity groups

Our employee-led affinity groups bring purpose to a particular area of focus — encouraging conversations, education, advocacy and purpose. Our Māori and Wāhine groups have led the way, and we are on a journey toward increased representation.

+64 9 375 5998
+64 9 375 5998
+64 9 375 5998

Affinity groups

Our employee-led affinity groups bring purpose to a particular area of focus — encouraging conversations, education, advocacy and purpose. Our Māori and Wāhine groups have led the way, and we are on a journey toward increased representation.

Affinity groups

Our employee-led affinity groups bring purpose to a particular area of focus — encouraging conversations, education, advocacy and purpose. Our Māori and Wāhine groups have led the way, and we are on a journey toward increased representation.

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What drives us

Our guiding principles

These principles guide our behaviors, decisions and actions. They define how we operate together as a team, as well as how we interact with our customers and partners.

01

Put travellers first

Enhance the travel experience by focusing on traveller-centric solutions.

01

Put travellers first

Enhance the travel experience by focusing on traveller-centric solutions.

01

Put travellers first

Enhance the travel experience by focusing on traveller-centric solutions.

01

Put travellers first

Enhance the travel experience by focusing on traveller-centric solutions.

01

Put travellers first

Enhance the travel experience by focusing on traveller-centric solutions.

01

Put travellers first

Enhance the travel experience by focusing on traveller-centric solutions.

Market announcements

Key dates

01 Apr - 31 Mar
Financial year
18 Nov 2025
FY26 half year results announcement
10 Mar 2026
Investor day
NZD
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Company information

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What drives us

Our guiding principles

These principles guide our behaviors, decisions and actions. They define how we operate together as a team, as well as how we interact with our customers and partners.

01

Put travellers first

Enhance the travel experience by focusing on traveller-centric solutions.

01

Put travellers first

Enhance the travel experience by focusing on traveller-centric solutions.

01

Put travellers first

Enhance the travel experience by focusing on traveller-centric solutions.

01

Put travellers first

Enhance the travel experience by focusing on traveller-centric solutions.

01

Put travellers first

Enhance the travel experience by focusing on traveller-centric solutions.

01

Put travellers first

Enhance the travel experience by focusing on traveller-centric solutions.