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Managing business travel and expenses is a hassle for most people, most of the time, but it doesn't have to be. Our goal is to use the very latest technology to make the process of booking, managing and reconciling business travel and expenses, a better all-round experience for everyone involved in the process.

We've been the leading Online Booking Tool (OBT) for corporate travel in Australasia since 2007. Since then we've expanded into expense management and become a publicly listed business (SKO.NZ) employing more than 100 people across three countries, and servicing customers in more than 25 countries around the world. Serko is growing rapidly and is one of New Zealand's most successful tech companies. Today, many of the largest corporate businesses in Australia, New Zealand and Asia trust Serko to help them manage their corporate travel programs and make sense of their corporate expenses. By the numbers, more than 2 million people have access to Serko's OBT and 30% of Australia's corporate travel spend passes through Serko every year.

 

Travel to the core

The company was founded back in 1994 and became Serko in 2007. With more than 20 years in the field, there are few companies that know more about travel management than Serko. Over the course of the last decade the company has built a range of web and mobile-based travel and expense management products that are carefully tuned to the needs of the local markets that they serve. Because when it comes to travel, one size doesn’t fit all and it’s the localisations that make the difference.

Serko’s products are designed to be incredibly easy to use and to be used by everyone. Being expert travellers ourselves we understand exactly what travellers need, what travel administrators need and what finance teams need to run travel programs, and we design our products accordingly. We work hand-in-glove with Travel Management Companies to support our products, which is a strategy that continues to serve both us and the corporate traveller extremely well.

Serko products

Serko Online and Serko Expense are cloud-based enterprise grade solutions that help corporates manage their travel and expense programs. They can be used independently or together to provide an integrated end-to-end solution. Both products have an easy to use, modern browser-based web interface that can be accessed from anywhere and share a common phone app, Serko Mobile, through which users can manage their travel and/or their expenses.

 

Serko Online is an independent web-based technology platform that talks to the main Global Distribution Systems (GDSs), providing Serko users the ability to search all the content stored in the GDSs, while applying their company’s travel policy. Unlike GDS-owned Online Booking Tools (OBTs), Serko also talks to a large number of other travel providers such as low-cost carriers and discount accommodation providers, which gives corporate users access to a huge range of flights and hotel rooms at every price point. Serko Online frequently achieves more than 90% adoption rates with customers and can save corporations anything up to 20% on their corporate travel budgets.

Serko Expense is a powerful cloud-based expense management solution that simplifies every aspect of expense management. Through Serko Expense, users can manage cash claims, mileage, allowance and corporate credit card expenses. Unique cloud–based matching technology, makes the process of reconciling corporate card expenses, a painless experience that saves hours of admin time and dramatically improves policy compliance. And it doesn’t stop with simple expense management... Serko holds a number of world wide patents in the payment and expense space that will ensure Serko stays ahead of the market and can continue to deliver unique, market defining products for years to come.

"Sometimes Serko Online saves corporations thousands of dollars a year,
but most of the time it saves them millions."
Darrin Grafton, Serko CEO

The Serko back story

Serko is a story of travel technology innovation. Founders Darrin Grafton and Bob Shaw started the Serko journey with Interactive Technologies Limited in 1994. ITL was a technology company designed to help travel agents solve a number of thorny mid-office and back office system challenges.

As the Internet took off and irrevocably changed the way users searched and booked travel, the business changed direction in order to ride the wave and in 2000 Serko Online was born. Since then the company has gone from strength to strength and with an unwavering commitment to simplifying and improving the travel experience, has gone on to become Australasia’s preferred OBT.

 

Early in 2014 Serko acquired the assets of Incharge, a small but significant online expense management company. With travel accounting for nearly 70% of expense spending, the ability to offer a tightly integrated travel and expense management solution is a key differentiator and as Serko customers will attest, the integrated Serko Online and Serko Expense proposition, delivers unparalleled visibility and simplicity to users, approvers and managers.

In 2014 Serko listed on the NZX and in early 2015 Serko acquired the assets of Arnold Travel Technology, a competing OBT, from Expedia® to extend it's dominance over the Australian market.

Serko Timeline

Awarding innovation

Over the last 15 years Serko has become the most awarded travel company in Australasia, winning more than 20 prestigious industry awards. Highlights include:

  • 2015: NZ Hi-Tech Awards, Finalist, Company of the Year
  • 2014: NZ Hi-Tech Awards, Finalist, Company of the Year
  • 2013: NZ Hi-Tech Awards, Finalist, Company of the Year
  • 2012: BTTB Travel Management, Hall of Fame Inductee
  • 2011: NZ Hi-Tec Awards, Innovative Software Product and Exporter of the Year
  • 2010: Microsoft Partner Awards, Supreme Independent Software Vendor of the Year
  • 2008: BTTB Travel Management, Technology Service Provider of the Year
  • 2007: PWC Entrepreneur of the Year Award
  • 2005: NZTE Export Awards for ICT (Finalist)
  • 2004: NZ Hi-Tec Awards, High Growth Award (Highly commended)
  • 2003: NZ Hi-Tec Awards, Technology Commendation
  • 2002: Computerworld Excellence in E-business Award Winner

Work for Serko

Serko may be a technology company, but its core strength is its people. With more than 130 employees worldwide and aggressive growth ambitions, we’re always on the lookout for great people. If you’re interested in e-commerce and have a passion for travel then please get in touch.

The Management Team

Darrin Grafton

Chief Executive Officer & Co-Founder


Darrin has 25 years' experience in the travel technology industry and is highly experienced in technology commercialisation. He previously held senior management positions with Gullivers Travel Group (listed on the Australian and New Zealand Stock Exchange between 2004 and 2006) and Interactive Technologies.

Darrin was awarded the NZX Hi-Tech Entrepreneur Award and was a finalist for the NZ Hi-Tech Company Leader Award in 2007. In 2008 he was a finalist for Ernst & Young Entrepreneur of the Year and in 2014 was named one of the 25 most influential executives in the business travel industry by American-based Business Travel News (BTN).

Darrin is a member of the Institute of IT Professionals NZ, the Institute of Directors NZ and NZCDP.

Darrin Grafton

Chief Executive Officer & Co-Founder


Darrin has 25 years' experience in the travel technology industry and is highly experienced in technology commercialisation. He previously held senior management positions with Gullivers Travel Group (listed on the Australian and New Zealand Stock Exchange between 2004 and 2006) and Interactive Technologies.

Darrin was awarded the NZX Hi-Tech Entrepreneur Award and was a finalist for the NZ Hi-Tech Company Leader Award in 2007. In 2008 he was a finalist for Ernst & Young Entrepreneur of the Year and in 2014 was named one of the 25 most influential executives in the business travel industry by American-based Business Travel News (BTN).

Darrin is a member of the Institute of IT Professionals NZ, the Institute of Directors NZ and NZCDP.

Charlie Nowaczek

Chief Operating Officer


Charlie has over 25 years experience as an operations executive and management adviser, specialising in business transformation and operational excellence. Over the last decade he has been COO for a number of technology start-ups in the US and Canada, including most recently, Kinetic Social - a social media and technology company, where he was part of the founding team.

Prior to these entrepreneurial endeavours, Charlie has been a consultant for PIPC, PA Consulting and Parsons Brinckerhoff, focusing on the delivery of complex change programmes for a variety of U.S. and European clients.

Charlie Nowaczek

Chief Operating Officer


Charlie has over 25 years experience as an operations executive and management adviser, specialising in business transformation and operational excellence. Over the last decade he has been COO for a number of technology start-ups in the US and Canada, including most recently, Kinetic Social - a social media and technology company, where he was part of the founding team.

Prior to these entrepreneurial endeavours, Charlie has been a consultant for PIPC, PA Consulting and Parsons Brinckerhoff, focusing on the delivery of complex change programmes for a variety of U.S. and European clients.

Susan Putt

Chief Financial Officer


Susan has over 25 years experience working in New Zealand and has also worked in Australia and Canada. She is a Chartered Accountant and Chartered Member of the Institute of Directors. Susan has worked as CFO, Head of Strategy, and Director for a number of New Zealand businesses including Airways Corporation, Genesis Power, Metrowater, Simpl Group and Radiola Corporation.

Over the last 10 years Susan has specialised in contract CFO engagements working with high growth companies. 

Susan Putt

Chief Financial Officer


Susan has over 25 years experience working in New Zealand and has also worked in Australia and Canada. She is a Chartered Accountant and Chartered Member of the Institute of Directors. Susan has worked as CFO, Head of Strategy, and Director for a number of New Zealand businesses including Airways Corporation, Genesis Power, Metrowater, Simpl Group and Radiola Corporation.

Over the last 10 years Susan has specialised in contract CFO engagements working with high growth companies. 

Bob Shaw

Chief Strategy Officer & Co-Founder


Bob has 30 years' experience creating and commercialising technology for the travel industry. He has held a number of directorships and senior management positions in various high-profile ventures including Gullivers Travel Group (listed on the Australian and New Zealand Stock Exchange between 2004 and 2006) and Interactive Technologies.

Bob's strengths lie in his ability to translate opportunities into successful commercial ventures and build the relationships necessary to see them through to fruition. In 2008, Bob was a finalist for Ernst & Young Entrepreneur of the Year Award and is a member of the Institute of IT Professionals NZ, the Institute of Directors NZ and NZCDP.

Bob Shaw

Chief Strategy Officer & Co-Founder


Bob has 30 years' experience creating and commercialising technology for the travel industry. He has held a number of directorships and senior management positions in various high-profile ventures including Gullivers Travel Group (listed on the Australian and New Zealand Stock Exchange between 2004 and 2006) and Interactive Technologies.

Bob's strengths lie in his ability to translate opportunities into successful commercial ventures and build the relationships necessary to see them through to fruition. In 2008, Bob was a finalist for Ernst & Young Entrepreneur of the Year Award and is a member of the Institute of IT Professionals NZ, the Institute of Directors NZ and NZCDP.

Philip Ball

Chief Technical Officer


Philip has been a cornerstone of the Serko technology story since 1999. After graduating with a Bachelor of Information Systems degree he joined Serko as a Junior Developer and moved up through the ranks, being appointed CTO in 2013.

Philip wrote much of the original Serko Online code, having started working on the product in 2000. Since then he has guided the company’s technology strategy and now provides leadership across the technology function. He was a finalist for the title of New Zealand Software Developer of the year award in 2011 and is listed in New Zealands CIO Top 100 for 2017. 

Philip Ball

Chief Technical Officer


Philip has been a cornerstone of the Serko technology story since 1999. After graduating with a Bachelor of Information Systems degree he joined Serko as a Junior Developer and moved up through the ranks, being appointed CTO in 2013.

Philip wrote much of the original Serko Online code, having started working on the product in 2000. Since then he has guided the company’s technology strategy and now provides leadership across the technology function. He was a finalist for the title of New Zealand Software Developer of the year award in 2011 and is listed in New Zealands CIO Top 100 for 2017. 

John Challis

Chief Revenue Officer


John has 17 years' experience in the Australian corporate travel industry. He specialises in market activation and technical sales for Asia Pacific businesses. Prior to working for Serko, John held senior roles with Carlson Wagonlit Travel and STA Travel.

John Challis

Chief Revenue Officer


John has 17 years' experience in the Australian corporate travel industry. He specialises in market activation and technical sales for Asia Pacific businesses. Prior to working for Serko, John held senior roles with Carlson Wagonlit Travel and STA Travel.

Joanne Phipps

Head of Product


An integral member of the Serko product team for over 20 years, Jo has been responsible for the training, implementation and on-site support of Serko Online in its early days, through to her current role in leading the product team. With a focus on enhancing the definition and growth of Serko's Travel and Expense products in the marketplace, Jo oversees the development of the product’s roadmap, working closely with development, testing, marketing and sales teams within the business.

Prior to Serko, Jo held management roles within the Budget Travel retail travel chain for 10 years and as such carries a wealth of knowledge about the travel industry.

Joanne Phipps

Head of Product


An integral member of the Serko product team for over 20 years, Jo has been responsible for the training, implementation and on-site support of Serko Online in its early days, through to her current role in leading the product team. With a focus on enhancing the definition and growth of Serko's Travel and Expense products in the marketplace, Jo oversees the development of the product’s roadmap, working closely with development, testing, marketing and sales teams within the business.

Prior to Serko, Jo held management roles within the Budget Travel retail travel chain for 10 years and as such carries a wealth of knowledge about the travel industry.

Tony Stanley

Chief Client Officer


Tony has more than 20 years’ experience in technology companies (10 years with the Serko product) and travel related organisations managing teams and leading profit centres.  He is responsible for the Service Team where he manages Professional Services and the Customer Support Centre.

Tony spent nearly five years at Datacom Systems establishing a solid client base with multimillion dollar accounts. Prior to that his travel industry experience included, Branch Manager of United Holidays and Operations Manager of Travelplan Holidays.

Tony Stanley

Chief Client Officer


Tony has more than 20 years’ experience in technology companies (10 years with the Serko product) and travel related organisations managing teams and leading profit centres.  He is responsible for the Service Team where he manages Professional Services and the Customer Support Centre.

Tony spent nearly five years at Datacom Systems establishing a solid client base with multimillion dollar accounts. Prior to that his travel industry experience included, Branch Manager of United Holidays and Operations Manager of Travelplan Holidays.

Fiona Rockel

People and Performance Manager


Fiona has worked in organisation development and change, HR and talent management roles across a diverse range of industries for more than 20 years. Having spent her early career in consulting with KPMG, she then moved to the UK where she spent 5 years in professional services and charity sectors. Returning to New Zealand she’s led the people function in organisations in FMCG, technology and professional services sectors. She believes that whether you’re all about technology & travel, ice-cream or charity, high performing organisations are created by engaged and passionate employees with a clear view of where we’re all headed. Her job is to create that high performing organisation with our people.

Fiona Rockel

People and Performance Manager


Fiona has worked in organisation development and change, HR and talent management roles across a diverse range of industries for more than 20 years. Having spent her early career in consulting with KPMG, she then moved to the UK where she spent 5 years in professional services and charity sectors. Returning to New Zealand she’s led the people function in organisations in FMCG, technology and professional services sectors. She believes that whether you’re all about technology & travel, ice-cream or charity, high performing organisations are created by engaged and passionate employees with a clear view of where we’re all headed. Her job is to create that high performing organisation with our people.

Gerard Nielsen

General Manager China


Gerard has been working with innovative technologies for over 20 years; first starting his own document imaging company and for the past 10 years working for Serko. He has gained extensive knowledge of the Serko product suite and the travel industry which enabled him to move to China and build a remote branch office. Initially employed as a developer, he now manages the office in China which employees 20 staff in all areas of the business.

Gerard Nielsen

General Manager China


Gerard has been working with innovative technologies for over 20 years; first starting his own document imaging company and for the past 10 years working for Serko. He has gained extensive knowledge of the Serko product suite and the travel industry which enabled him to move to China and build a remote branch office. Initially employed as a developer, he now manages the office in China which employees 20 staff in all areas of the business.

Steven Dove

Lead Architect


Steven graduated with a Bachelor of Computing Systems in 1999. Before joining Serko, he spent 10 years at Sandfield developing travel booking and fare search systems. During his 3 years at Serko, Steven has been been lead architect on our mobile and serko.travel projects.

Steven Dove

Lead Architect


Steven graduated with a Bachelor of Computing Systems in 1999. Before joining Serko, he spent 10 years at Sandfield developing travel booking and fare search systems. During his 3 years at Serko, Steven has been been lead architect on our mobile and serko.travel projects.

Nick O'Connor

Head of Finance


Nick has over 10 years’ experience working as a Chartered Accountant.  He has worked as Finance manager for Andrew Lloyd Webber’s copyright licensing group in the UK and upon returning to NZ took up the role of Financial Controller and then Head of Finance at Serko.

Nick O'Connor

Head of Finance


Nick has over 10 years’ experience working as a Chartered Accountant.  He has worked as Finance manager for Andrew Lloyd Webber’s copyright licensing group in the UK and upon returning to NZ took up the role of Financial Controller and then Head of Finance at Serko.

Darrin Grafton

Chief Executive Officer & Co-Founder

Charlie Nowaczek

Chief Operating Officer

Susan Putt

Chief Financial Officer

Bob Shaw

Chief Strategy Officer & Co-Founder

Philip Ball

Chief Technical Officer

John Challis

Chief Revenue Officer

Joanne Phipps

Head of Product

Tony Stanley

Chief Client Officer

Fiona Rockel

People and Performance Manager

Gerard Nielsen

General Manager China

Steven Dove

Lead Architect

Nick O'Connor

Head of Finance

Get in touch

  • Serko HQ - New Zealand

    PO Box 47-638
    Ponsonby, Auckland
    New Zealand

    Saatchi Building
    Unit 14D, 125 The Strand
    Parnell, Auckland
    1010, New Zealand

    Phone + 64 (9) 309 4754
    Fax +64 (9) 377 0545
    DX CX10025
    NZBN: 9429033492179

    View in Google Maps

  • Serko Australia

    Level 8
    75 Elizabeth Street
    Sydney
    NSW 2000
    Australia

    Phone +61 (2) 9435 0380
    ABN: 25 146 096 791

    View in Google Maps

  • Serko China

    19th Floor
    Ming De Ya Yuan Da Sha
    Zhu Que Da Jie 38F
    Yan Ta District, Xi’an City
    Shaanxi Province
    China

    Phone +86 153 8918 8923

    View in Google Maps

  • Serko India - Haryana

    Level 18
    Building No-5
    Tower A DLF Cyber City
    Phase III
    Gurgaon, Haryana 122002

    Phone +91 124 663 7795

    View in Google Maps

  • Serko India - Mumbai

    The Capital,
    Unit 701, Level 7,
    B Wing, Plot C-70, G Block,
    Bandra Kurla Complex,
    Bandra (East), Mumbai 400051

    Phone +91 22 6712 8670
    Fax +91 22 6712 8999

    View in Google Maps

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