Serko Limited (NZX:SKO) announces a new feature that enables business travellers who use Serko’s Online Booking Tool (OBT) Serko Online, to compare the price of hotel rooms from all major hotel providers in the region and book the ‘Best Rate of the Day’.
The new service has been made possible with Serko’s recently announced strategic partnerships with the world’s two largest hotel room aggregators, Expedia (including Wotif, owned by Expedia) and Booking.com, which together with content from the GDS’s (Amadeus, Travelport and Sabre), has given Serko what it believes to be the largest hotel database in Australasia with more than 12,000 properties (1 million globally) - all instantly comparable and bookable.
Darrin Grafton, Serko CEO said “The idea of an online comparative search engine for hotels, like Trivago for example, is familiar to people booking leisure travel but is relatively new to the business world. Until now, businesses using an OBT have been limited to hotels via the Global Distribution System (GDS) only. With this new feature, Serko Online users can compare prices from all major suppliers against GDS rates and can book the ‘Best Rate of the Day’, without leaving Serko Online. By tapping into the buying power of Expedia, Wotif, and Booking.com, Serko Online users now have access to alternative rates that can be as much as 15-20 per cent cheaper than those found solely via traditional GDS.”
This new service will benefit Australasian businesses by enabling them to:
Serko receives a share of the supplier commission on every Expedia, Wotif, and Booking.com room night booked through Serko Online. At this point, the launch of Best Rate of the Day is not envisaged to be material to revenue within this financial year.
Serko Online users wanting Best Rate of the Day can request it via their Travel Management Company.
For investor relations queries please contact:
Tim Bluett, Chief Financial Officer, Serko
+64 9 309 4754