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01 Dec 2014

Serko Partners With Routehappy To Help Business Travellers Choose Flights with Happiness Factors

Auckland, New Zealand. 1 December 2014 – Serko Ltd. (SKO.NZ) A leader in online travel booking and expense management for business, announced today that it has partnered with Routehappy, the leader in flight ratings and amenities information to provide Serko Mobile users with comfort-related flight information.

As airlines improve and diversify their services and amenities, travellers are increasingly making purchasing decisions based on more than just flight price. Travellers today are seeking information about seat size pitch and layout, access to WiFi and power points, seat-back entertainment, aircraft quality, and trip speed; yet many current booking systems don’t tell the full story of what each flight provider offers. To transform business travel, Serko will offer mobile users access to Routehappy’s global database of flight information when Serko Mobile’s commercial trial is complete in early 2015.

The Routehappy integration will provide Serko Mobile users with a Happiness Score out of 10 for flights based on the in-flight offering. The data covers every flight worldwide and is continually updated to help users make better travel decisions and enjoy a better travel experience.

Darrin Grafton, Serko CEO said “For business travellers price is just one of the decision-making factors. Increasingly, access to power points, WiFi, seats with more legroom or that recline fully flat, and easy connecting flights, play an equally important role in the selection process. This solution will help business travellers know which flight is the best fit for their change or new booking and partnering with Routehappy allows us to give travellers the information they need to stay happy and productive in the air, which is in the interest of both the traveller and their employer.”

Robert Albert, CEO of Routehappy said “I’m excited that Serko has recognized the value in our data and has chosen to integrate it into their Mobile offering. We’re seeing growing demand for our data as travellers include factors that enhance their travel experience beyond price to drive their decisions. Air travel has never been more differentiated so this data is becoming integral to flight selection.”

The Routehappy data will be available to all Serko Mobile users from early 2015.

More information

Natasha Gillooly, Porter Novelli for Serko,

+ 64 21 915 297    

About Routehappy

Routehappy is the product differentiation platform for air travel, providing Scores and Happiness Factors for the majority of flights worldwide, and Routehappy Hub, a platform that helps airlines organize and deliver rich content about their products wherever flights are displayed to improve flight shopping.

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