Auckland, New Zealand. 19 August 2015 – Serko Ltd. (SKO.NZ) A leader in online travel booking and expense management for business, has today announced a new strategic partnership with Expedia group (NASDAQ: EXPE) that will give Serko customers the ability to search and book Expedia and Wotif branded content through Serko Online, Serko’s Online Booking Tool or OBT. The deal opens up a new revenue stream for Serko and sets the company on its path towards increasing its Average Revenue Per Traveller.
This first-of-its-kind agreement allows Serko to market and promote Expedia’s inventory of 8200 properties across Australia and New Zealand, and its inventory of hundreds of thousands of hotels globally using the Wotif and Expedia brands.
Darrin Grafton Serko CEO said “This is a really exciting and important partnership for Serko. For the first time, corporates will be able to book branded Expedia and Wotif content through Serko Online, marking the beginning of a major disruption in the global market for hotel rooms. Serko has been successfully disrupting the corporate travel booking value chain since 2007, and this is simply the next evolution.”
The agreement is significant because it provides corporates access to a huge increase in inventory and rates leveraging the massive global buying power of Expedia. Expedia rates can be as much as 15-20% lower than the Global Distribution System (GDS) equivalent which translates to significant travel budget savings for corporates using Serko Online. What's particularly unique for the Travel Industry is that the Serko Online tool can be integrated with a Travel Agents suite of tools so that they can meet their online and offline support requirements for a corporate traveller.
Gabriel Garcia, Strategy and Business Development Director at Expedia Group said “Expedia is very pleased to be part of this strategic partnership with Serko. With Expedia and Wotif branded content available through Serko Online and some very sharp price points we expect to make a significant difference in the market, continuing to position Expedia as a trusted supplier of hotel inventory to corporates across the Asia Pacific Region”.
Mr Grafton continues: “With the ongoing drive for cost savings in travel programs and the changes in Health and Safety legislation in Australia and New Zealand, which requires organisations to know exactly where employees are staying – offering the ability to book Expedia inventory through Serko Online makes perfect sense for everyone. We look forward to working closely with Expedia and explore how we can jointly continue to disrupt the market.”
Natasha Gillooly, Porter Novelli for Serko,
+ 64 21 915 297
About the Expedia group
The Expedia group (NASDAQ: EXPE) is one of the world’s leading travel companies, with an extensive brand portfolio that includes leading online travel brands, such as:
The company delivers consumers value in leisure and business travel, drives incremental demand and direct bookings to travel suppliers, and provides advertisers the opportunity to reach a highly valuable audience of in-market consumers through Expedia® Media Solutions. Expedia also powers bookings for thousands of affiliates, including some of the world’s leading airlines, top consumer brands and high traffic websites through Expedia Affiliate Network. For corporate and industry news and views, visit us at www.expediainc.com or follow us on Twitter @expediainc.
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