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16 Nov 2017

Helloworld Business Travel and Serko deal turns 21!

Helloworld Business Travel (HWBT) is delighted with the success they have shared with Serko through their combined technology partnership and offering, celebrating the signing-up of the 21st HWBT agent to the deal. Over 30 percent of the network has now adopted Serko’s corporate Online Booking Tool (OBT) solution and the partnership looks to continue in strength as Serko release their premium platform, Zeno, in the coming months as well.

From the initial agents using Serko, the HWBT network has increased its online technology adoption by an impressive 60 percent in just seven months. That includes a number of agents who have taken up the branded mobile app – a cost effective and great way to stay connected with the traveller 24/7 that presents a modern service offering. A group of the agents have also taken up the SME Tool, a new low investment, cost effective way to grow their customer base of clients who traditionally book online direct with suppliers.

“It is great to see such results with this partnership in a relatively short time” said Serko CEO, Darrin Grafton.

“Seeing the agent up-take shows us that the current offering is able to meet the needs of the HWBT members, and we will continue to work to make sure our solutions develop and continue to satisfy the needs of the customers in this market. In consultation and collaboration with HWBT we will continue to support the network members” he added.

David Padman, Head of Corporate, Associate and Affiliate Networks at Helloworld Travel agreed and commented on the importance of Online Booking Tools (OBT) to SME businesses. “SME-sized customers requesting an OBT is no longer a trend – it’s a necessity. We’ve seen demand rise significantly in the last 12 months, so it’s great to have a market leading partner in Serko to meet these needs as we continue to invest in technology solutions for our corporate members” he said.

Source = Helloworld Business Travel   

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